Xiris Automation is pleased to announce that it has appointed Mr. Ronny Lasner as its new Sales Manager for Europe. With a strong background in industrial equipment solutions, Ronny brings a wealth of industry knowledge and expertise to Xiris’ global sales team. Based in Germany, he will be initially focused on developing the European market for Xiris’ WI2000/3000 weld inspection products for the tube industry. Cameron Serles, President of Xiris Automation explains, “We are excited to have Ronny join our sales team at Xiris and better support our European clients. The European market is very important to us and it is therefore vital for us to enhance our capabilities in the region. With his extensive knowledge of the welding and fabrication sector, Ronny will be key to helping us deliver complete services and solutions to our existing customers in Europe and growing our customer base there. Xiris Automation Inc. specializes in developing optical equipment used for process and quality control across a number of specialty industries. With an extensive product line, Xiris provides some of the world’s most dynamic manufacturers with the ability to detect, recognize, and interpret quality defects in their manufactured goods.