wire and Tube Southeast ASIA 2013 Reinforces Leading Position
in the Region with Double Digit Growth

Strong international exhibitor profile and increased visitor attendance strengthens trade exhibition’s relevance in Southeast Asia

2 October 2013, Bangkok – The 10th edition of wire Southeast ASIA and the 9th edition on Tube Southeast ASIA, two foremost specialist events for Thailand and the region’s wire, cable, tube and pipe industries, closed its doors on 19 Sept with resounding success at the Bangkok International Trade & Exhibition Centre (BITEC). Organized by Messe Düsseldorf Asia, more than 380 international exhibitors from 30 countries showcased an impressive array of innovations and trends on high-performance machinery and equipment, manufacturing and processing technologies as well as materials and accessories. Over 6,800 visitors from 55 countries attended wire and Tube Southeast ASIA over the three days, a 28% increase from the previous
edition in 2011. 38% of these visitors came from outside Thailand, reinforcing the importance and regional appeal of the trade exhibitions in Southeast Asia. Majority of these overseas visitors came from India, Indonesia, Japan, Malaysia, Taiwan and Vietnam.

Southeast Asia is increasingly becoming a manufacturing and industrial hub for many global companies seeking to locate and keep in touch with available business opportunities. Dr. Gerhard Bartz, President of VDKM (German Wire and Cable Machine Manufacturers Association) said that, “The ASEAN region remains an attractive destination for foreign investments. Given its population of some 600 million people and with the formation of the ASEAN Economic Community (AEC) 2015, this region will continue to grow in importance. The market in Thailand is very necessary and relevant to companies who are involved in wire and cable productions as these components have wide applications in industries such as automotive, electrical and electronics as well as infrastructure development.”

Echoing this sentiment was the President of AWCMA (Austrian Wire & Cable Machinery Manufacturers Association), Dr Kurt Eder who said that,” the 10th edition of wire Southeast ASIA 2013 remains a true gateway to the entire region. 12 leading Austrian companies have taken this opportunity to connect with the regional buyers and majority of these companies are happy with their participation.“

The trade floor was abuzz as visiting delegations from Japan, Taiwan and Vietnam fuelled fruitful discussions and exchanged business opportunities over three days. More than 60 groups from industrial parks in Thailand attended wire and Tube Southeast ASIA. Mr Steve Rika, Chairman of the International Wire Machinery Association also added that,“ IWMA considers wire Southeast ASIA to be an important trade exhibition for Southeast Asia as it offers a platform to connect international industry leaders with
key decision makers from this region.”

International companies made up 97% of the exhibitor profile with representation from eight national pavilions and country groups including Austria, China, France, Germany, Italy, Singapore, Taiwan and USA. Against this dyanamic backdrop, Mr Gernot Ringling, Managing Director of Messe Düsseldorf Asia commented that ,” We are pleased with the double digit growth in terms of quality visitor turnout and the internationality of exhibiting companies on the trade floor. The focus of the global economy is set increasingly on Southeast Asia and its surrounding regions, signalling that trade fairs continue to fulfil the industries’ needs as an international business conduit into the region.”

Integrating Innovative Technologies & Knowledge-based Exchange

wire and Tube Southeast ASIA 2013 brought together some of the world’s leading brand names from the wire, cable, tube and pipe sectors showcasing innovations and trends on high-performing machinery and equipment, manufacturing and processing technologies, as well as materials and accessories. The two trade fairs also focused on solutions that enhance productivity and operational efficiency for the main application markets such as automotive, building and construction, electricity, energy, and telecommunications. Mr Alexander Saveliev, Head of International Sales Department and Mr. Alexander Dobrovolskiy, Adviser to the General Director for VNIIMETMASH commented that, “There is plenty of room for development in the Asian region and we have concluded our participation at Tube Southeast ASIA with plenty of research and developmental ideas. We are a scientific institution that produces high technology products with cutting edge technologies and we have seen many emerging trends in the global tube industry at this trade exhibition.”

Reflecting on the effectiveness of this knowledge-based sharing, Mr Klaus Eichelmann, Managing Director of Reber Systematic GmbH said, “We are extremely impressed with the quality of visitors attending this year’s edition of wire and Tube Southeast ASIA. We felt that the technical seminars, which had been organized as a prelude to the trade exhibition had created a ripple effect during the trade days. We have secured over 15 projects as a result of this combined synergy and are very happy with the results.”

Mr Teodoro G David III, a satisfied visitor from Synthium Trade Corporation, Philippines commented on his third visit to the trade exhibition that,” The purpose of my visit is to network with some key manufacturers and suppliers. In comparison to the previous editions, this year’s exhibitions have more exhibiting companies and visibility and I also see more visitors.” Mr Teodoro is also one of the three lucky draw winners of the Samsung Galaxy S4 which was conducted for visitors who pre3registered to attend wire and Tube Southeast ASIA via the trade exhibitions’ websites.

Commenting on the success of wire and Tube Southeast ASIA, Mr Ringling said, “We are pleased to have facilitated an effective platform for local and overseas visitors and exhibitors looking to do business in Thailand and to tap into the emerging economies in Southeast Asia. Southeast Asia is a dynamic and fast expanding region and we are happy that wire and Tube Southeast ASIA provides that global networking and business platform for market leaders to connect commercially whilst sharing useful insights on the latest technologies and innovations.”

In addition to new wire and cable products, the impressive list of exhibitors extended from raw material producers to suppliers, processors and technology manufacturers through to service providers for the wire, cable, tube and pipe industries making it a truly global networking and business platform. Speaking of their first time participation at the trade exhibition, Mr Vu, Huy Truong, Business Development Manager of PETROVIETNAM STEEL PIPE JSC said, “We are here to increase awareness of our products and services in Southeast Asia and the surrounding regions. We believe that Southeast Asia is at the heart of the economic boom in the world and participating at this trade exhibition provides a window to the region’s market as we move forward in our business.”

wire and Tube Southeast ASIA will return in two years in September 2015 at the Bangkok International Trade and Exhibition Centre (BITEC) with an even bigger and better showcase of the best technologies, innovations and solutions for the thriving wire, cable, tube and pipe sectors in Bangkok, Thailand.

>>> download of this press report

More information on the results of wire and Tube Southeast ASIA 2013 will be released in a post-show report later next month.

Press contact:
Rabita Jamal
Tel: (65) 6332 9624

Exhibitor contact:
Beattrice Ho
Tel: (65) 6332 9642

About wire Southeast ASIA
wire Southeast ASIA is the region’s leading platform for the wire and cable industries. Established in 1995 in Singapore and relocated to Bangkok in 2007, the trade fair is the wire and cable industries’ most significant regional trade exhibition. Driven by the world3renowned wire exhibition organized by Messe Düsseldorf and held in Germany, wire Southeast ASIA 2013 is organized by Messe Düsseldorf Asia.

About Tube Southeast ASIA
Driven by the world3renowned Tube exhibition organized by Messe Düsseldorf and held in Germany, Tube Southeast ASIA is the key business platform that connects international industry leaders with a targeted audience of key decision makers from Thailand and around the region. First organized by Messe Düsseldorf Asia in 1997 in Singapore and relocated to Thailand in 2007, it is the region’s foremost tube and pipe trade fair for manufacturers and processing companies.

Industry Partners
International Tube Association (ITA), International Wire & Machinery Association (IWMA), Italian Wire Machinery Manufacturers Association (ACIMAF),  International Wire & Cable Exhibitors (IWCEA),  Austrian
Wire and Cable Machinery Manufacturers Association (VÖDKM-AWCMA),  International Wire and Cable
Exhibitors Association 3 France (IWCEA-France),  German Wire and Cable Machine Manufacturers
Association (VDKM), Wire and Cable Industry Suppliers Association (WCISA)

Supporting Organisations
Messe Düsseldorf / Organizer of wire and Tube Düsseldorf , Thailand Convention & Exhibition Bureau
(TCEB),  Hong Kong Screw & Fastener Council,  Iron and Steel Institute of Thailand,  Technical Promotion
Association (Thailand3Japan),  Thai Electrical and Mechanical Contractors Association,  Japan Spring
Manufacturers Association,  Malaysian Iron and Steel Federation (MSIF)