Premiere of wire South America and continuation of TUBOTECH success story in São Paulo

wire South America and TUBOTECH invite international exhibitors to São Paulo

The first-ever wire South America - International Wire and Cable Fair – will be staged at the Exposições Imigrantes exhibition centre in São Paulo from 1 to 3 October 2013. The inaugural edition of the trade fair for wire and cable production and finishing will take place in parallel with TUBOTECH – 7th International Trade Fair for Pipes, Valves, Fittings and Components.

Exhibitors at wire South America and TUBOTECH will present their new products on a total floor space of 13,000 square meters. Some 150 exhibitors will showcase their innovations from the wire and cable manufacturing and finishing, process engineering tools and auxiliary components, and measurement, control and test engineering sectors. The seventh TUBOTECH, an event that had a great attendance record of over 18,000 trade visitors back in 2011, will offer a forum for some 300 exhibitors presenting a broad overview of the tube manufacturing and processing sector, as well as tube trading.

The first-ever wire South America will feature group ventures from the United States, Italy, Austria (“Expo Austria”) and China. Support for wire South America is provided by IWMA – the International Wire & Machinery Association, WCISA – the Wire and Cable Industry Suppliers Association and ACIMAF – the Italian Wire Machinery Manufacturers Association. Support for TUBOTECH is provided by ITA – the International Tube Association.

The conditions in the run-up to the wire South America and TUBOTECH events in São Paulo are promising: According to a report by GTAI (Germany Trade and Invest), the strength of Brazil’s construction, automotive and consumer electronics sectors is causing a sharp rise in the demand for wire, cable, and tube and pipe products. Infrastructure expansion, the boom in the construction industry, increasing investment in capital goods and favourable market conditions in the consumer goods industry are all generating strong momentum.

Both trade fairs will benefit from the experiences Messe Düsseldorf has gained from organizing the two globally leading trade fairs wire – International Trade Fair for Wire and Cable – and Tube – International Trade Fair for Tube and Pipe – that took place simultaneously from 26 to 30 March 2012 for the 13th time already at the Düsseldorf Exhibition Centre. These trade fairs attracted more than 2,500 exhibitors and approximately 73,000 visitors from all continents to the metropolis on the River Rhine.

Both wire South America and TUBOTECH bring excellent sources of information to visitors from Brazil and surrounding nations right to their own continent, and they are an ideal platform for international exhibitors interested in gaining visibility in the important and interesting market of the future that is South America.

Further information about wire South America is available from Messe Düsseldorf,
Stefan Koschke (Phone: +49/(0)211/4560-7768, e-mail:
Sarah Hesse (Phone: +49(0)2114560-7764, e-mail:

Further information about TUBOTECH is available from Messe Düsseldorf,
Claudia Wiechert (Phone: +49/(0)211/4560-7700, e-mail:
Ute Wynhoff (Phone: +49/(0)211/45 60-7779, e-mail:
as well as online at