Page 46 - ITATUBE Journal 1 2020

Press Releases
SMS group GmbH
SMS group invests in Brazilian Center of Competence for industrial digitalization
German SMS group (www.sms- group.com) is investing in the acquisition of shares in two Bra- zil-based companies, Viridis and Vetta, thus expanding its market presence in Latin America. Part of the transaction is the merger of these two Brazilian companies to create a competency center for industrial digitalization, with emphasis on efficiency and sus- tainability technologies. The new business will operate under the name Vetta in conjunction with SMS digital, SMS group subsidiary specialized in digital solutions.
Viridis Energy Solutions, a company based in Belo Horizonte, Brazil, is the creator of an inno- vative energy and sustainabil- ity digital platform for process industries and large energy con-
sumers. Viridis clients benefit from increased energy efficiency, reduced environmental impact, including lower carbon foot- print, along with substantial improvements to their operational management and planning capa- bilities. Founded in 2013, Viridis is the leader in its original market and is now expanding its solu- tions worldwide.
Vetta Technologies, also based in Belo Horizonte, Brazil, has been providing digital solutions for various industries since 2001. Having a strong presence in the metals and mining sectors, the company focuses on customized digital transformation projects, which are based on advanced technologies developed by Vetta itself or integrated from other
vendors. Vetta also specializes in industrial solutions, including data-driven models for process and planning optimization.
Viridis has first been funded by angel investor David Flam, and later by FIMA, a fund dedicated to the creation of new environ- mental technologies. FIMA, along with other funds, is managed by KPTL, a Brazilian venture capital management firm. The SMS group has acquired all shares from both investors and made a capital injection in the company to fuel its growth. The SMS group has also acquired shares from Vetta, allowing the two businesses to merge under a unified capital structure. The merged company will be managed by the two origi- nal founders, Dr. Thiago Turchetti Maia and Ricardo Giacomin. The SMS group will keep the major- ity of capital and the control of the business, whilst retaining the founding partners in the capital table. The new company will operate under the name Vetta Tec- nologia S.A.
The learning plant is the vision of a holistically networked pro- duction site, predicting highly complex scenarios based on smart algorithms, deriving decisions from real incidents, and contin- uously optimizing and monitor- ing itself thanks to the use of Artificial Intelligence. The core elements of the concept include predictive maintenance, assur- ance of product quality, condition monitoring and prediction.
Fully digitalized: We are working together remotely during the CoVid-19- Pandemic, and even the contract signing took place via digital channels!
ITAtube Journal No1/July 2020
46