Germany's largest manufacturer of arc welding systems sees great potential in growth market Turkey
Mündersbach, 07. January 2016 – EWM AG opened a new site in Istanbul at the beginning of December. Germany's largest welding machine manufacturer and a world leader in arc welding technology is expanding its international presence with this new location in Turkey. The EWM AG Türkiye Irtibat Bürosu is centrally situated in an industrial park with excellent transport connections and near both the airport and the harbour district. As a result, it targets workshops and industrial enterprises alike. As Mehmet Yildiz, export manager at EWM, explains: "Growth in production and, with it, the increasing demand for innovative welding technology in Turkey display exciting potential. The country is also highly attractive in terms of its position as a geographical gateway between East and West."
In the newly-founded liaison office in Istanbul, EWM is appealing to the metalworking industry with a specialist market concept which has already been tried and tested in Germany. Yildiz explains: "At our showroom, customers can walk through the display and have direct access to the products on the shelves." It goes without saying that each visitor can benefit from expert advice and receive demonstrations of all the machines. Four employees, including field service workers, are at customers' disposal. In addition, the new representative office includes a technical training centre. Besides consulting and training, EWM also aims to establish itself as a port of call for all welding-related queries. The liaison office will issue regular invitations to information events as a result.
Comprehensive welding-related service portfolio
In addition to the complete range of welding products and systems, from welding machines with all required components, welding torches and welding consumables to accessories for manual and automated applications, EWM offers a wide portfolio of services in Istanbul. This ranges from familiarisation, commissioning, training and the maintenance and repair of all products to services including machine calibration and the maintenance of torches and hose packages.
However, EWM is also at its customers' side when it comes to solving more complex tasks. The experts at the liaison office in Turkey are on hand when it comes to welding tests, sample welding or metallurgical testing, for instance. They can also count on the support of their colleagues at the EWM technology centre in the German headquarters in Mündersbach at all times. Yildiz emphasises: "In this respect, we offer both our direct customers and trade partners broad expertise."
EWM also sets store by maximum customer proximity in Turkey. Yildiz stresses: "We achieve this consistently at our new location in Istanbul with the specialist market concept and a comprehensive service portfolio." The aim is to become the leading contact partner in the industry, be it for SMEs in the metal construction sector or industrial enterprises from Greater Istanbul and across Turkey as a whole.